LET'S CONNECT ↗
PEOPLE   /   IDEAS   /   EXPERIENCES   /   IMPACT

Turning Ideas and People into Real Impact.

I’m Mohamed El Zahar. My work brings together business events, strategic partnerships and meaningful conversations — connecting ideas with the people who bring them to life.

Discover my journey ↗Explore selected work →
Senior Manager · WorkSmart Events ManagementCo-Founding Partner · SADA GroupFounding Board Member · Professional Wellbeing Society, Bahrain
Mohamed El Zahar in a navy blue suit
Mohamed El Zahar · Bahrain
A career built around connection
Conference strategyBusiness developmentGlobal encountersThought leadership
Mohamed El Zahar at a professional conference
BEYOND THE TITLE

Ideas matter.
Execution creates impact.

Across Bahrain and the GCC, I have contributed to conference planning, scientific programs, stakeholder engagement and live execution — working with different organizations, teams and business communities.

Today, my professional path continues through WorkSmart, SADA Group and the Professional Wellbeing Society, while my personal writing explores the human side of work and progress.

More about me ↗
CONVERSATIONS THAT STAY WITH YOU

In conversation with global thinkers.

Real moments, real people. Experiences that shaped how I think about leadership, service and human potential.

Mohamed El Zahar meeting Ron Kaufman
CUSTOMER EXPERIENCE

Ron Kaufman

A multi-city Saudi Arabian conference tour that strengthened my belief that outstanding service is a mindset.

View encounter ↗
Mohamed El Zahar with Dave Ulrich at Leadership Agility conference
LEADERSHIP & HR

Dave Ulrich

Organizing and engaging with thought leaders taught me the value of human connection in professional leadership.

View encounter ↗
Marshall GoldsmithLeadership conversations · LinkedIn memories
Tony BuzanMind mapping and professional encounters · Photo archive to follow
THE WORK BEHIND THE JOURNEY

Selected projects & experiences.

View all projects ↗
MEET ICT & BITEX
BAHRAIN · 2026

MEET ICT & BITEX

Conference and exhibition delivery through WorkSmart — strategy, stakeholder engagement and implementation.

Explore story ↗
Workplace Wellbeing
BAHRAIN · 2025

Workplace Wellbeing

Professional wellbeing conferences, sector conversations and the founding of the Professional Wellbeing Society.

Explore story ↗
Leadership Agility
RIYADH · 2022

Leadership Agility

Scientific content and event delivery with Tashkeel conferences, including international leadership speakers.

Explore story ↗
WHERE I WORK & BUILD

Professional affiliations.

Two connected roles, two complementary platforms — my professional leadership and entrepreneurial work.

Senior Manager

WorkSmart Events Management

worksmartbh.com ↗
SADA Group official logo

Co-Founding Partner

SADA Group · Corporate and professional solutions

sadagcc.com ↗
PERSONAL EXPERTISE × CORPORATE CAPABILITY

Expertise and solutions.

Explore expertise ↗
MY EXPERTISE

What I personally bring to the table

  • Business events strategy and conference management
  • Scientific content and program development
  • Strategic partnerships, sponsorship and stakeholder relations
  • GCC market engagement and business development
THROUGH SADA GROUP

Broader solutions for institutions

  • Management consulting and organizational excellence
  • Corporate masterclasses and leadership development
  • Psychometric and talent assessment solutions
  • ISO-related support, HR applications and academic pathways
SADA services are corporate offerings, not claims that every service is delivered by Mohamed personally. Explore SADA ↗
IDEAS BEYOND THE BOARDROOM

Ibn El Zahar
Reflections.

فضفضة ابن الزهار

Observations on work, life, leadership and the everyday moments that reveal bigger questions. The website is in English; these reflections remain in their original Arabic voice.

Read reflections ↗
Ibn El Zahar Reflections original Arabic visual
PROFESSIONAL RECOMMENDATIONS

What colleagues have said.

Recommendations from my professional network

Over the years, I've appreciated the feedback and reflections shared by colleagues, collaborators and professionals I've worked with. Their words are available on my LinkedIn profile.

Read LinkedIn recommendations ↗
LET'S CONNECT

Good conversations can open new doors.

For partnerships, professional conversations, media and speaking enquiries.

mohamed@ibnelzahar.com ↗